Shopify CEO Tobias Lütke uses his Twitter account with the name Ethereum Name Service (ENS). However, Lütke updated his profile picture with an NFT from the CryptoPunks collection. The Canadian billionaire has shown his obvious interest in the Ethereum Name Service project.
Successful Business People Are Interested In ENS
Tobis Lütke, the entrepreneur behind Shopify, one of Canada’s most valuable companies, recently bought a 30 ETH ($ 122,000) ANS i bought a domain name. ENS, users have a “.it simplifies the process of sending transactions on the Ethereum blockchain by allowing it to be called ”eth”.
Ethereum a large number of users who are prominent members of their community have changed their Twitter usernames, showing their support for a service aimed at making the use of crypto as easy as sending an email. Alexis Ohanian, co-founder of the popular communication platform Reddit, was one of the names who jumped on this train at the beginning of 2021.
Large enterprises also refuse to monitor what is happening from the sidelines. Budweiser, one of America’s most recognizable beer brands, launched August Beer.eth had spent 30 ETH for the domain name. The company has changed its Twitter profile name to reflect the acquisition.
Concerns and Expectations
ANS despite the popularity of domain names, there are some serious privacy concerns about them. There are concerns that this service will make it extremely easy to review someone’s financial situation at any address. Lütke, who wants to access deeper areas on Ethereum, is not working to end what is happening overnight.
According to media reports, the billionaire has been engaged in smart contracts to understand the ERC-20 token standard, and in April he publicly shared his interest in the ecosystem of the second largest blockchain. Last year, Shopify partnered with crypto payment processor CoinPayments.